Tag: Mobile Video Game Statistics

Here is a collection of some of the most interesting mobile video game statistics and fun facts I have stumbled across in my internet travels. These posts cover both the games and the industry as a whole.

Stat posts here are edited and updated almost daily, so be sure to check back often!

Mobile Video Game Statistics and Fun Facts:

Number of mobile gamers in the world:

2.4 billion

Last updated 5/15/19

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Number of mobile gamers in Asia:

1.3 billion

Last updated 5/15/19

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Number of mobile gamers in China:

622 million

Last updated 5/15/19

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Percentage of the global population that play mobile video games:

57%

Last updated 5/15/19

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Projected market size of the mobile gaming industry at the end of 2019:

$118.6 billion

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Percentage of American adult gamers that play games on their smartphones:

60%

Last updated 5/9/19

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Percentage of total mobile app downloads that are games:

35%

Last updated 2/23/17

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Percentage of total mobile app revenue that are games:

80%

Last updated 2/23/17

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Estimated number of smartphone gamers in the US:

121.4 million

Last updated 9/12/17

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Estimated number of PC online and mobile gamers in the Southeast Asia:

300 million

Last updated 11/6/17

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Global mobile game revenue(annual):

• 2018: $54.7 billion
• 2017: $47.4 billion
• 2016: $38 billion

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Number of global mobile game downloads in 2018:

38.3 billion

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Number of global mobile game downloads in 2017:

36 billion

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Women reportedly make in-app purchase in mobile games at a 79% higher rate than men.

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Percentage of female US mobile gamers that play mobile games daily:

60%

Last updated 9/1/17

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Percentage of male US mobile gamers that play mobile games daily:

47%

Last updated 9/1/17

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Percentage of mobile app revenue in 2015 that went to video games:

85%

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Projected amount of revenue for the mobile gaming industry in 2020:

$74.6 billion

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Amount Kim Kardashian reportedly earned from her mobile video game:

$80 million

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Average amount spent monthly by mobile gamers:

$24.66 per player

Last updated 3/23/16

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Percentage of mobile gamers that pay for in-game content:

1.9%

Last updated 3/23/16

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Percentage of mobile spending that goes to video games:

40%

Last updated 3/29/16

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Percentage of mobile gamers that say watching video ads is their preferred way to pay for in-game content:

71%

Last updated 4/8/16

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Percentage of mobile gamers that are open to engaging with rewarded video ads:

78%

Last updated 4/8/16

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Projected number of mobile gamers in China by 2023:

728 million

Last updated 5/15/19

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Percentage of gamers in China that play mobile games:

95%

Last updated 5/15/19

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Mobile game revenue in China in 2018:

$15.63 billion

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Projected mobile game revenue in China by 2023:

$25.5 billion

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Biggest revenue day ever for US mobile gaming:

Black Friday 2018 ($60 million)